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Infographic on renovations in Greater Saint-John’s
In 2012, a total of 25,571 Greater Saint-John’s households reported having renovated their property during the previous year. The infographic below provides information on homeowner spending habits and the types of projects. Some observations when comparing renovations in Greater Saint-John’s to Greater Montreal: +10% of homeowners in Saint-John’s mentioned “Upgrade, add value or prepare to Read More
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Infographic on renovations in Greater Halifax
In 2012, a total of 43,677 Greater Halifax households reported having renovated their property during the previous year. The infographic below provides information on homeowner spending habits and the types of projects. Some observations when comparing renovations in Greater Halifax to Greater Montreal: No significant amount of Greater Halifax homeowners mentioned “Needing more space” as Read More
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Infographic on renovations in Greater Winnipeg
In 2012, a total of 87,688 Greater Winnipeg households reported having renovated their property during the previous year. The infographic below provides information on homeowner spending habits and the types of projects. Some observations when comparing renovations in Greater Winnipeg to Greater Montreal: No significant amount of Greater Winnipeg homeowners mentioned “Needing more space” as Read More
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Infographic on renovations in Greater Calgary
In 2012, a total of 126,729 Greater Calgary households reported having renovated their property during the previous year. The infographic below provides information on homeowner spending habits and the types of projects. Some observations when comparing renovations in Greater Calgary to Greater Montreal: -3% homeowners renovated their properties in Greater Calgary than in Greater Montreal. No Read More
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Infographic on renovations in Greater Edmonton
In 2012, a total of 123,186 Greater Edmonton households reported having renovated their property during the previous year. The infographic below provides information on homeowner spending habits and the types of projects. Some observations when comparing renovations in Greater Edmonton to Greater Montreal: While -3% of Greater Edmonton homeowners hired ONLY a contractor,+13% of respondents did Read More
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Do you know the powers behind the throne?
Mark is the Corporate Sales Director for a prosperous lumberyard in Tacoma. His last name (well actually, his father’s last name) is on the building’s sign. He inherited his position the moment he finished his bachelor’s degree in a fine college. More often than not, he’s off entertaining suppliers on the golf green. Todd doesn’t Read More
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Democracy is creativity’s most dangerous enemy
There’s a reason there’s only one Alpha Male in a pack. Only one captain on a sports team. Only one President or Prime Minister in our country. Because when hard decisions must be taken, someone has to make a stand. Too often advertising concepts and design decisions are turned into a democratic exercise. Premature logo Read More
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Small Store vs. Big Box: where should you invest your energy?
Conflict between local and national distributors is inevitable The owner of a local hardware store considers a big box opening in the area as a very serious menace, because he knows he can’t compete with massive discounts and aggressive advertising tactics. And while existing customers will likely remain loyal and recognize the value in dedicated Read More
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2 easy tricks to increase word-of-mouth for your construction business
Word of mouth and work from existing customers are typically the steadiest way of growing your construction business. Whether it’s small scale– like redoing a bathroom – or as grand as building an extensive housing development in an upscale neighborhood, people enjoy talking about their new home and home projects. And if you have anything Read More
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Late Arrivals: Construction marketing for difficult customers
The 4 archetypes of construction marketing When purchasing a product or service, any individual can be associated with one of the following four archetypes. This can be true of customers, contractors or even a company as a whole: Explorers are willing to take risks and experiment with new ideas in order to be the first Read More
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