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Naming strategies for building products
A building product’s name (or the name of its manufacturer) is a big part of its brand image. You’ll hear it every time people discuss the brand. It might even grow strong enough to replace the non-branded product name (like saying X-Acto® instead of utility knife). It goes to show the importance of coming up Read More
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Interview on the Construction Industry Podcast
Domicile Experts copywriter Jean-François was recently interviewed in episode 27 of the Construction Industry Podcast, a longstanding series of tips, trends and discussions relevant to business and professionals in the construction sector. In this episode, our agency provided some insight on branding for the construction industry, discussing: What’s the difference between a brand and a Read More
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Why Construction Companies Should Care About Branding
This article was previously published in Construction Today Magazine (January/February 2012), The Living Brand. Copyright 2012, Schofield Media. Reprinted with permission. Branding is more than a logo: it’s the art of communicating a company’s unique positioning efficiently in order to increase its perceived value. Recently, my house’s exterior required minor repairs. Few contractors in Greater Montreal still repair Read More
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Building Proper Positioning
This article was previously published in Building & Construction Canada Magazine (Summer 2011, vol.2), Building Proper Positioning. Copyright 2011, Schofield Media. Reprinted with permission. Learning to say “no” to some business opportunities will help shape your company’s expertise in order to secure more profitable work. Entrepreneurs are easily seduced by new business. A promising Read More
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