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Do you know the powers behind the throne?
Mark is the Corporate Sales Director for a prosperous lumberyard in Tacoma. His last name (well actually, his father’s last name) is on the building’s sign. He inherited his position the moment he finished his bachelor’s degree in a fine college. More often than not, he’s off entertaining suppliers on the golf green. Todd doesn’t Read More
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Democracy is creativity’s most dangerous enemy
There’s a reason there’s only one Alpha Male in a pack. Only one captain on a sports team. Only one President or Prime Minister in our country. Because when hard decisions must be taken, someone has to make a stand. Too often advertising concepts and design decisions are turned into a democratic exercise. Premature logo Read More
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Small Store vs. Big Box: where should you invest your energy?
Conflict between local and national distributors is inevitable The owner of a local hardware store considers a big box opening in the area as a very serious menace, because he knows he can’t compete with massive discounts and aggressive advertising tactics. And while existing customers will likely remain loyal and recognize the value in dedicated Read More
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2 easy tricks to increase word-of-mouth for your construction business
Word of mouth and work from existing customers are typically the steadiest way of growing your construction business. Whether it’s small scale– like redoing a bathroom – or as grand as building an extensive housing development in an upscale neighborhood, people enjoy talking about their new home and home projects. And if you have anything Read More
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Late Arrivals: Construction marketing for difficult customers
The 4 archetypes of construction marketing When purchasing a product or service, any individual can be associated with one of the following four archetypes. This can be true of customers, contractors or even a company as a whole: Explorers are willing to take risks and experiment with new ideas in order to be the first Read More
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Cattle: Construction marketing for the mass market
The 4 archetypes of construction marketing When purchasing a product or service, any individual can be associated with one of the following four archetypes. This can be true of customers, contractors or even a company as a whole: Explorers are willing to take risks and experiment with new ideas in order to be the first Read More
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Settlers: Construction marketing for informed buyers
The 4 archetypes of construction marketing When purchasing a product or service, any individual can be associated with one of the following four archetypes. This can be true of customers, contractors or even a company as a whole: Explorers are willing to take risks and experiment with new ideas in order to be the first Read More
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Explorers: Construction marketing for early adopters
The 4 archetypes of construction marketing When purchasing a product or service, any individual can be associated with one of the following four archetypes. This can be true of customers, contractors or even a company as a whole: Explorers are willing to take risks and experiment with new ideas in order to be the first Read More
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Small fish: big ocean… or a big client for a small agency?
”Bloop… I just signed with Omni+Parker+McCachran+Boggleski Worldwide Group to handle my marketing. You know, THE agency? Bloop… Yeah, they’re a lot more expensive, but have you seen all their awards? Sure, sometimes they’re hard to get ahold of (they work for the big names!) but I’m sure they’ll design a toilet plunger packaging that’s gonna Read More
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5 SEO myths debunked
So-called “SEO experts» abound, but few of them stay up to date on the ever-changing Google algorithm. If an outside company approaches you regarding SEO, contact your agency to make sure their services will truly add value to your website. As a minimum, keep the following guidelines in mind: Guaranteed results: Rankings change constantly Read More
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